CRM - Royal Mail style

Before Christmas, my friendly postman tried to deliver a parcel when no-one was home. Instead of leaving the parcel propped up by the front door to be buried under the falling snow, inviting passers-by to steal the potentially valuable item or slinging it into our dustbin, this time he helpfully left a note asking me to collect the package from the local sorting office or ‘request a redelivery’ on a subsequent date using a form on the Royal Mail web site....

January 2, 2011

Comet 0 Customer 3

At the weekend, I purchased a new printer after replacing the ink cartridges failed to reinstate the ability to print in black on my Canon IP4000. Previously, I’d researched which printers had decent Linux support and decided on an HP Deskjet 3050. This is a wireless printer so I hoped that the Windows PC’s in the house would be able to print directly and the management of the printer (inkjet levels) would be easier....

December 6, 2010

BA launches bid for prestigious 'marketing campaign' award

British Airways, shocked at missing out last year’s trophy, have launched a superlative campaign for 2008. Agency: Itchy & Scraatchi. Cost: £25,000 found in a digger after the completion of T5. Gate 3 - Newcastle airport. Together we can work wonders Off to a gentle modest start. Together we can get people talking about T5 That is certainly true. Together we can make T5 world famous Some wag has added a prefix of ‘in’....

April 4, 2008

30 second guide to CRM

Another in the recently launched and incredibly unsuccessful ‘30 second guide’ series. After learning all about data warehousing, I didn’t see Sue for a while. I assumed she was working elsewhere on a long term project. However, after 18 months I finally managed to track her down. For some inexplicable reason, she had left IT (and data warehouses behind). She lived, alone but content, in a Crofter’s cottage in a remote part of Scotland making tartan rugs....

July 14, 2006

CRM by stealth

I was travelling on a train in Stockholm today when a man walked through the carriage selling something. Unlike London, he wasn’t flogging copies of the ‘Big Issue’ to feed his dog or demanding money with menaces. Instead, this gentleman simply proceeded to place small cards on each vacant seat. He did this very quietly and politely and then returned to his original position. Despite craning my neck and desperately trying to look at the cards while simultaneously trying to look completely disinterested, I couldn’t actually discern what was on offer....

June 15, 2006