Tim Hall recently made a wonderful suggestion that the Oracle community remember the much missed Joel Kallman on 11 October 2021. My contribution doesn’t demonstrate APEX technical wizardry. Instead it’s a short story from a real-life customer project implemented using APEX. Just to avoid any potential law suits, this post isn’t about Agile development either - more how APEX can be used to quickly respond to changing customer requirements. One particular post from Joel stuck with me about his attitude to customer service which can be encapsulated in a single line:

Connor McDonald posts an excellent series of articles about tuning a database application. This analysis from a end user perspective reminded me of my own experiences when I was a technical consultant helping customers running a large CRM application, typically in call centres scattered across Europe. I was often summoned onsite and told to solve the problem that ‘The application is slow’. Usually, different people were eager to give me their view on the issue:-