Engtech has some great references stressing the importance of the blog title when trying to attract readers.

However, this merely confirms what I already knew. A couple of weeks ago, I posted this entry which brought a trickle of traffic from TailRank. This, in turn, brought another article about the same news story to my attention.

My post was titled: ‘361 days to go’

The other article was titled: ‘Black Cat Thunderbolt Rocket Up The Arse’

Some of us have it. Some of us don’t.