Web 2.0 aficionados, across the globe, held their collective breath today as Mr. Norman Brightside, a little known and largely unsung blogger, from Newcastle (near Norway) delivered his much awaited, quarterly update to his renowned ‘State of the Blogosphere’ address.

Fresh from the successful launch of a book club, Brightside told an adoring and expectant audience:

The blogosphere is in a right old state. There are a few more blogs appearing and the rate of growth is directly proportional to a fascinating new factor. Blogging growth = Technorati apology growth

For example, last month you might see the apology appear once a day. Now you see the apology twice a day. You can immediately conclude that the blogosphere has doubled in size during the period.

And, err, that’s it.