After briefly evaluating Furl, and Blinklist, I finally decided to ditch Furl and spurn the advances of in favour of Blinklist as my preferred one stop shop for all my social bookmarking needs.

Furl was my first experience of ‘social bookmarking’ but, as I became more comfortable with the idea of tagging Web pages, I found the Furl interface is simply horrible. There are simply too many key clicks required to add a single tag let alone two ! And if you want to add a brand new category, it takes so long that you have almost lost the will to tag the page and forgotten why it was of interest in the first place. It looks like the tagging functionality was added on as an afterthought.

I then experimented with as loads of people seem to rave about it and it appeared to be the longest established technology. After all, 50 million Web 2.0 officiandos and satisifed users can’t be wrong, can they ?

However, just imagine that you are a first time user and you encounter the home page for the first time. The initial impression of the home page is absolutely terrible. What is it ? What does it do ? How do you use it ? How do you get help ? Where is the FAQ ? Or the tutorial ? Also, there is the confounded sub-domain - - and the oh so clever pun which I took three weeks to grasp.

After my previous post on social bookmarking, a nice gentleman from Blinklist spammed - sorry commented - on my blog to tell me about the existence of Blinklist so I felt obliged to evaluate Blinklist as well.

Blinklist’s interface looks modern and clean, well designed and thought out as though they employ proper Web designers who actually use the system themselves (’eat your own dog food’). Contrast that with the initial page presented by which looks like an undergraduate knocked it up during a lunch hour and a manager said ‘Looks good - let’s run with it!’

It is true that I had some teething problems with Blinklist; for example when the tag editor kept insisting on SHOUTING AT ME and the odd tag got duplicated. However, I used the feedback form and tried to provide some constructive feedback to the Blinklist development team. Almost immediately, I found myself in direct email contact with a lead developer (well he could be the CEO for all I know) who passed on my suggestions and got them addressed very quickly. Sometimes they appeared to be making releases as quickly as I was providing feedback.

One of the best features of Blinklist is the tagging of pages is really quick and intuitive. Suitable tags are suggested automatically (which are usually adequate) and it is trivial to add as many new tags as you want - quickly. Blinklist also has a facility to import archives which worked fine for me when importing my massive archive of 15 pages. Your mileage may vary if you have 5,000 pages.

Although Blinklist doesn’t keep a Web archive of the saved pages (like Furl) this doesn’t really bother me as I can use the Internet archive if it really comes to it.

Of course, Blinklist has some disadvantages. I presume that Blinklist are a small startup and they are the new kid on the block in what is already a crowded marketplace. Worse, it is obvious that those clever people at Google labs will inevitably be entering this space (RSS Reader, My Search History) in the not too distant future.

Secondly, Blinklist has a relatively small user base (compared with Furl,, spurl et al) although this is compensated by the more intelligent, discerning type of people using the service and subsequent higher quality of the Blinklist content.