Google's approach to software development
Rakesh Agrawal presents an interesting summary of a talk by Carl Sjogreen describing Google’s approach to the software development process. Google Calendar was a relatively small project (3 engineers, 1 product manager). Google talk to real users (‘Grandma in NYC’) not techy geeks to find what users really want. Google ’eat their own dog food’. Lots of internal testing prior to public launch. Gap in the market. Lots of calendar products out there but none do what people want. Typical Google opportunity. Paper based calendars are the real competition.