CRM - Royal Mail style

Before Christmas, my friendly postman tried to deliver a parcel when no-one was home. Instead of leaving the parcel propped up by the front door to be buried under the falling snow, inviting passers-by to steal the potentially valuable item or slinging it into our dustbin, this time he helpfully left a note asking me to collect the package from the local sorting office or ‘request a redelivery’ on a subsequent date using a form on the Royal Mail web site. ...

January 2, 2011

essential modules for your new Drupal 7 site

People never ask me ‘Hey Norman - what modules have you installed thus far on this wonderful Drupal 7 powered blog ?’ Archive - monthly archives. Disqus - although I had some problems with this module so I am currently using a simple Disqus block. Global Redirect - ensures that ’node/1234’ is redirected to ‘2010/21/22/blog-post’. Google Analytics - mandatory to torment myself over visitors statistics using GA. Markdown Filter - although I haven’t fully embraced this yet. Old (raw HTML) habits die hard. ...

December 22, 2010

marketing plan for Drupal 7 launch

The date for the long awaited Drupal 7 release has been announced as 5 January 2011. Dries should just play this video. Then he should simply read the following and leave the stage. Straight as an arrow Defect defect Not straight, not so straight Reject reject Towards anti-social Solo solo Standing on the stairs Cold, cold morning Ghostly image of fear Mayday, mayday Gonna leave this region They’ll take me with them Drupal 7 Drupal 7 Drupal 7 Drupal 7 Drupal 7 Drupal 7 Drupal 7 Drupal 7\ ...

December 22, 2010

CRM for bloggers

There’s a common saying in Customer Relationship Management (CRM) circles along the lines of: It takes 10,000 times more time/money/effort to acquire a new customer than it takes to retain an existing customer. Evidence of this is commonplace; introductory offers, improved interest rates, free Parker pen and pencil gift set and enticements for new customers for which existing customers are ineligible. Now I occasionally claim that I am writing this blog purely for me, myself and I. What I mean by that is that I tend to write what I want when I want and don’t feel pressured to produce content on a regular ongoing basis. However, that’s not entirely true; if it was I could equally well write this stream of consciousness into a A5 notebook locked in my top drawer where no-one would ever see it. ...

December 18, 2010

playing with the Android Kindle Reader

Shamefully, I don’t read many books so an eBook reader has never been high on my list of priorities as it would probably become a moderately expensive white elephant and yet another gadget to carry around. However, Amazon’s high profile marketing campaign for the Kindle eBook reader sparked my interest sufficiently to download the free Kindle Reader application for Android to sample the experience of reading an eBook on a mobile device. In addition, I’ve just purchased a higher capacity (16GB) SD card for the Android phone which means it could replace my iPod Touch as I can now store all my music on the Android phone and start to consolidate two of my mobile devices. If the Android Kindle Reader application is usable, could the HTC Legend also fulfill the role of an eBook Reader ? ...

December 18, 2010