Broadband for the masses
Last night’s ’ Money Program' was about the increasing consumer demand for broadband services and the various options available from the suppliers. Broadband services from the major players (Carphone Warehouse, BT, NTL and newcomer Sky) were all reviewed for various households with different requirements. British Telecom has an incredibly strong brand with the older generation. One grandmother on the show simply opted for a BT Video Phone because she implicitly trusts that the service will work because ‘it is from BT’. ...